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Shopping Festival |
On February 15, 1996, the travel industry in the Middle East heralded the beginning of a new dawn - the birth of the most impressive shopping cum entertainment mega event. An entirely new concept, it succeeded brilliantly in showcasing what co-operation between private sector and public sector could do to create a mind-boggling achievement.
Along the lines of the stature that Dubai has achieved with its clarity of vision, innovation, initiative and drive, the Festival was shaped under the committed leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.
As months of preparations went into creating Dubai Shopping Festival, the shopping festival matured into a major retailing cum entertainment extravaganza. The rest is history. Today, one of the biggest beneficiaries of the event is the tourism sector. Hotels, travel agents and tour operators contribute to the selling of the event worldwide and it would be fair to assume, run at the peak levels of operation during the event.